I’m a UX Designer based in London. I am passionate about using my skills to create solutions that solve real-world problems, meet the goals of the project, and drive business impact. I take great pride in the work I have been doing to improve AquaDNA product accessibility and ensure that it meets the WCAG 2.2 AA standards.
During my graphic design studies at UAL, I was introduced to Dieter Rams and his 10 principles for good design. His methodology of organizing his own thinking about what makes good design has greatly influenced my taste in design and my understanding of what makes a well-designed product. I am a huge admirer of his work and always strive to incorporate his design principles in my work.
By following the principles of good design, I believe that we can create products that not only look aesthetically pleasing, but are also functional and accessible for everyone.
I’m the type of designer who constantly wants to learn from others and is not afraid of feedback, since it’s the only way we can improve!
In my design practice, I adopt a double diamond process. This approach involves a four-stage process that helps to uncover the user's needs, define the problem, ideate possible solutions, and then prototype and test to validate the best solution. By following this process, I can ensure that my designs are user-centered, effective, and meet the needs of the end-users / business.
In addition to design, psychology is another area that I am passionate about. I strongly believe that a deep understanding of human behavior and cognitive processes is critical to designing effective and user-friendly products.
As designers, we don't just create products, we create experiences that impact people's lives. Therefore, we need to understand our users, their motivations, their thoughts, and their preferences. By applying knowledge from psychology, we can gain insights into human behavior and use that knowledge to create designs that meet their needs and expectations.
In my design practice, I utilize my understanding of psychology to create user-centered designs that are not only aesthetically pleasing but also functional and intuitive. I believe that a combination of design and psychology can help to create products that are tailored to the needs of the user and deliver a positive user experience.
